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In this issue, we take a closer look at today’s utility customers. They’re younger, always connected, and expect much more from utilities—we break down the challenges and share actionable ideas.

Summer 2016

The New Rules of Customer Engagement

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In this issue, we take a closer look at today’s utility customers. They’re younger, always connected, and expect much more from utilities—we break down the challenges and share actionable ideas.

Article 1
The New Rules of Customer Engagement
Article 2
Customer Focus Drives High Satisfaction at SRP
Article 3
Five Lessons from Top E-Commerce Sites
Article 4
Engaging Millennials: Self-Service, Digital Media and Social Responsibility
Article 5
A Utility Marketing Toolkit for the Future
Article 6
Opportunities for Outage Communication
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